Consulting
I loved what the direct mail expert Dick Benson said about consulting: "What a consultant does is most often shaped by the needs of the client.....My role is to improve the efficientcy of the clients (business)....I expect my clients to treat me as a vice president of their company. It is impossible to be even reasonably competent as a consultant if the client is not completely open about his business."
The Story Behind The Name Exec Net Consulting
The name of my consulting business: Exec Net Consulting Background of this name: In 1998 I was operating an Internet Service Provider business that I started in 1995. I was introduced to the Internet by a couple of young people who by looking at them you would never have thought they knew much about anything. (Valuable lesson.) Anyway the industry was a classic case of a large number of small businesses with a few dominent players. Actually that profile has not changed much. The names have changed. So I concluded that part of my expansion strategy would be to acquire a number of small Internet Service Providers (ISP's).
One company I acquired was Exec.Net Later, I realized that I was using a network of professionals with specific skills to assist clients. Most often that network was comprised of technology experts since many companies have issues with computers and software. As I thought about this professional network or executive network I realized I owned the name that would promote this concept. Over time I have bounced around on names and right now I am back on the thinking the true brand is me. At the end of the day at this point of time what companies buy is the expertise I bring to them.
The Evolution of Consuling Themes On The Internet and The Objective of This Site
For market development purposes I have created themes of service to catch people's attention. Now each of these names are linked on the navigation bar, site map and in the links page. I could have hperlinked them here for your convenience but I am designing this site: StevePohlit.com to accomplish three primary objectives.
- Candidly I need one place to go to review my own business and personal interest development plan. Like everyone else all work I have done or interests I pursued were great ideas at the time. Some of them need to be recognized as great ideas in theory and for someone else to role with it.
- Provide more information for those people who like to research this kind of material in connection with hiring me.
- Make this as search engine friendly as possible so tons of people find this site and want me to help them. I mean without doing much work this thing has a page rank of 4 on Google and I have to tell you that this baby is going way up and today is August 1, 2005 and let's see what happens. I will post the changes in ranking here as I notice them.
Themes of My Primary Consulting Service
- The Profit System
- Build Cash Profits
- Profit Improvement Consulting
- Turn Around Consulting Services
I have also developed niche market sites for the industries where my expertise is most extensive.
Industry Expertise
- Retail: Apparel, Restaurants, Drug Stores, Auto and Truck Parts
- Manufacturing and Distribution
- Utility Trailer Manufacturing, Wholesale and Retail
- Trucking: Long Haul and Logistics
- Small Business
- Dental Practice
- Medical Practice
As I analyzed the common requirements of many of my client, I concluded there was a need for certain specialized services.
Niche Services
- Part Time CFO and Accounting Services
- Local Retail Marketing
- Total Marketing Solutions, Inc.
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