Background: In 1994 I closed on a big deal... the purchase of Joel n' Jerry's Drug Store Chain in Tampa Bay Florida. That deal happened as a result of two people with complementary skills working in sync toward a common goal. The other person was my business partner in the deal.

That experience peaked my interest in product development in the vitamin and health nutrition industry. I discovered several trends that I felt were important. This led to an experience of product definition, formulation, and production and ultimately the establishment of Health Rewards International, Inc. formed for the specific purpose of marketing the products formulated.

There were three products formulated and today one of the three remains. I didn't move beyound the first three because I recognized there are many excellent companies in the product formulation business and it is easier business to find products that meet the quality and perforamane standards for the health problems I was trying to address. Having said that, I have one of the original products on the shelf while I determine if I should reposition it. The other I let go which was a mistake because the formalation and name were good and I now no longer let most of the names and domain names I have registed in the past expire. Every time I did that I left money on the table.

This experience is documented for you to understand my experience. I am not a consultant who has read the books and gone to the classes and now I am out advising you. Yes, I have been to the classes and read the books, but I have also owed my own large business, started and grew my own physical small business and started and grew numberous on-line companies. Layer this on top of my foundation work as an auditor and CFO of very large companies and you have a unique skill set that will help your business.

Well this started out as an introduction to my business Health Rewards International and I went outside the scope of that introduction. Back to the topic, today Health Rewards is focused on offering carefully selected health  products including the one active foundation product I developed in the late 90's Healthy and Sweet    For now Health Rewards is a  lab where I am testing product offerings and supporting marketing programs.

Please visit www.HealthRewardsInternational.com