The Customers (Fans) Must Win or There Is No Business (NHL) The NHL and Players Union are doing a few things right now that the contract issues are over. First they recognize the excitement for the game and fan loyalty must be restored. Customers having a positive buying experience is key for any business. The NHL and Players Union are repostioning the product. They have an image they feel is positive and conveys the message this is a new day. The image is being developed under the theme "It's A Whole New Game." Moving forward considering ill will created during a 16 month lock out is a good idea. Now there is substance behind the theme. First, rule changes have been made to bring the fan back into the fun of the game. For example, the size of the goalies pads are further restricted which should make it easier to score goals. There is nothing like a goal to bring the fans alive. Key point here, what is the number one key success factor that makes a happy customer (fan). Well in hockey it is goals. Leaders are not counting on just rule changes to bring fans back. There are marketing campaigns rolling out, incentive pricing on tickets, free tickets, more visibility and accessibility to the celebrities. All classic moves when trying to build awareness and loyalty. The NHL and Players union are to be complimented on working now with each other to promote the game. The fans will vote with their wallets on how well they like the new NHL.  Be well and prosper, Steve Pohlit www.stevepohlit.com   P.S. The fans have been telling the NHL what they want. The league is responding. Listening to your customer and making adjustments to your offer seems fundamental yet how many do this? When is the last time you spent money with a company and they asked you what they can do better. I assure you I try to help companies all the time with tips that will ultimately improve their performance. Does anything change? Sometimes! I am very enthused about the opportunity for those companies who get the customer service point. There are a large number of them that don't and fixing this issue is very easy. Just ask me how..   Steve Pohlit is a CPA has his MBA and has been the CFO of several major domestic and international companies. Today Steve is an expert business consultant focused on helping companies improve their business performance including growing profits, revenues and customers. For a FREE 6 week mini course where you will receive 10 easy to implement action steps guaranteed to increase business revenue in profits by at least 30% in the next 90 days, please visit www.StevePohlit.com  All articles published by Steve unless specifically restricted may be freely published with this resource box in tact.