Business Consulting Services by Steve Pohlit

"Blogging For Profits" Issue No. 4 Sales On Steroids From Blogs

(Issues 1-3 can be found at www.stevereports.com )

There are only three ways to increase sales:

1.More transactions with existing customers: for example if a customer buys from you once a month, increasing that to twice a month doubles your sales assuming the transaction size is the same.

2.Increase in the average sale transaction: for example if your average sale is $40.00 and you increase the average sale to $50.00 then you have increased sales by 25%. Of course that can be achieved by raising price, selling more items or both.

3.Increase the number of customers.

Achieving all three results in sales on steroids. Here is how blogs can help you realize maximum sales performance:

Develop a blog to provide information to your sales and marketing team and employees where the sole purpose of the blog is to provide information and guidance on achieving each of the three tactics used to increase sales. For example, if the marketing organization has targeted several customers as being on the A Potential List for buying more, then the internal blog can be used to facilitate answers to questions, progress with marketing, roadblocks such and product availability delays, quality control, customer service and more.

An external blog can be used for customers to learn about the latest products, promotions and even be directed to direct response marketing offers that can be tested and tracked. Niche information blogs can be developed that offer detailed information about a product or service. For example, I am using this course to provide detailed information on blogging for profits. A manufacturer of construction equipment could use a blog for each major niche category of equipment produced. Assume one of the product lines is industrial cranes. There could be a separate blog for mobile cranes used to install roofing on homes, cranes used in building high rise office buildings and condos, cranes used in manufacturing plants to move large components.

In the example of cranes, most of this information is available from the sales team and in company brochures and manuals. Having it on a blog increases the visibility of your business for people searching for the product and service you offer.

I am now recommending that every business use blogs in connection with their existing website and other marketing tools. I am also recommending that most new websites be built using blog technology.

In the next lesson we will review how to prioritize the development of your blogs and what you need for ongoing success with your blogs.

Steve Pohlit, Business Consultant
Helping Business Make Extraordinary Profits Now...No Reports ..Just Results
www.stevereports.com