Blogging For Profits Issue No.7 Earn Massive Profits With Your Message

1.Is one blog enough for your business?
2.What is the goal of your blog?
3.How often should you post information?
4.How do you measure the effectiveness of the time and energy spent in developing and writing the information in your blog?

These questions and more are answered in this issue. Follow this series and you will earn massive profits for your business - guaranteed!

What is the basis for this guarantee? Glad you asked. Currently I am involved in an intensive market research study. I am working with clients distant from my home. That means hotels, restaurants, air travel, car rental companies and more. For some that may sound very exciting. I challenge you to commute 1000 or 2000 or 5000 miles. It can be draining. In the past the process has been draining for me. Now that process is energizing. 

I am now able to confirm based on my ongoing market research there are huge opportunities for making massive amounts of money by giving your customer what it is they want to buy. People will buy your product or service assuming it is something they want. Personally I would be delighted to pay even more than what companies are charging if they would just package the product to meet my requirements. Take the less than positive experiences you have with buying products or services, look at how you can eliminate those issues in your company and begin to tell your customers what you do, how you do it and how you guarantee their satisfaction and you will become rich. Of course I am recommending using your blog as part of this strategy. If you operate hotels, restaurants, or other travel related service businesses and you follow these principles your path to wealth is likely to be very fast.

This is not a rant about the service industry. The opportunities apply to all industries. Every business I work with has gaps in following basic business principles that is costing them a lot of money. I know some of my readers are Internet marketers. Do you know I have never received a phone call from any of the gurus after making a purchase well in excess of $1,000 to thank me and reinforce their support system in place for help should I need it. In a number of instances I don't even receive follow-up emails. In at least one case there is an affiliate who markets themselves as an expert in a certain category and I can tell you they have never followed through with one of their promises. The failure to recognize the value of the customer is pervasive and not limited to any one industry. Do not think "but my business is different." If you do you will lose an opportunity to make massive profits.

My course How To Increase Profits by 30% or More In 90 Days or Less" which is free at www.stevepohlit.com  is a roadmap for running your business following sound business principles. This "Blogging for Profits" series found at www.stevereports.com  is part of the communication strategy that is a key component to the increasing business profits formula. A blog is a tool for communicating with your target audience. Right now I am communicating with people interested in making more money in their business by doing just a few things more right than your competition. I am also saying this is easy because your competitors are poorly run, lazy and they really don't care about their customer. If by chance that statement is not true for your top three competitors then you need to pay close attention to this message and begin to implement immediately.

How does a blog fit into your profit building strategy? To begin with you need to have a clearly defined strategy that is measurable and a clear definition of the purpose of your your blog. For example, I have two goals for my blog. First I use this medium to teach what works in the real world of making money. Some of you reading this will want my help and pay for my help. My related goal is to expand my list of readers who will benefit from my experience and advice. At times there will be personal endorsements that pay referral income when people buy. Both goals only work if what I offer is valuable.

Notice I didn't write about these goals in earlier issues. My primary goal then was to build a connection with my readers. My subscriber base has tripled in the last two weeks. There have been no deletions to my list since this series started. That tells me I am reaching my targeted audience and they view the material as worthwhile. A growing list with few or no deletions is my primary measurement of success for this blog.

How many issues of Blogging for Profits will I write? I will write until I no longer have content relevant to using a blog for helping your business make money.

I recently started revitalizing a feature I started 2 or three years ago at www.todaysmarketingtip.com  This week I activated a blog connected to that site and if you go there now you will find that blog is in development. There will be an increasing number of valuable snippets of marketing tips soon on that blog. I have several other niche sites focused on marketing. Am I a marketing guru? Absolutely not. I am a good student. Some of my clients have felt I was a marketing genius because my work helped them double the size of their business fast. In reality that is like appearing to be Einstein to a four year old leaning math. I developed marketing niche sites and now a marketing niche blog because in my consulting practice effective marketing is key to long term massive profit growth.

My advise is you should have more than one web site and blog for your business. Your blog should target your niche markets and be specific to the interests of your customers in those markets. Done properly your blog can effectively cross promote products or services you sell. You should be able to measure the effectiveness of your blog by the people who subscribe for your updates and who purchase as a result of information you provide. How do you measure? You develop calls to action in your messages that you can track back to the source of your message.

Do this exercise: pick a category and do a search for blogs on the topic you pick. No matter what the subject, you will find "the obvious expert" for that topic. If you study their content you will find they provide tremendous value for their readers. How do you define tremendous value? Content that solves a problem, satisfies a need or satisfies a want is the most valuable. What is the priority? Provide your customer what they want not what you think they need. They will love you for it.

Here are a couple of examples: Cody Moya is a frequent contributor to IMNewswatch ( www.IMNewswatch.com  ). He does a great job of publishing content designed to help internet marketers make money on line. A lot of what he publishes is free. Joel Comm is another frequent contributor. For many people who hear his name they immediately think Adsense revenue. Joel is "the obvious expert" on that topic. Gary Halbert ( http://www.thegaryhalbertletter.com  ) publishes a ton of material at his web site at no charge. In fact you could earn the equivalent of a PHD in copywriting by studying the information at his site. Dan Kennedy charges anywhere from $39.00 to thousands a month depending on what coaching group you belong to. You can get much of what he teaches each month by buying his No B.S. marketing series at a book store for about $50.00. I highly recommend Dan's books and all the material you can get your hands on. This could become a book rather than remain an article if I continue with examples. I am sure you get the idea. Maybe there will be a book at a later date.

No matter what your business, I advise you to develop a blog for each of your major niche categories. Your major niche categories are what your most important customers buy the most. Be careful of what you market on each blog. A plastic surgeon who offers breast implants and liposuction would be well served by keeping those services on separate blogs. Mixing and matching the images alone could defeat the benefit of the blog. Get the picture?

In case you didn't notice I answered each of the four questions posed at the beginning of this article. Here is a recap:

1.Is one blog enough for your business? No!
2.What is the goal of your blog? I gave you my goals and advised you to define yours in measurable terms.
3.How often should you post information? As often as you have value to add. If that is not at least weekly, I suggest doing more research on what your customers want and what your competition is doing.
4.How do you measure the effectiveness of the time and energy spent in developing and writing the information in your blog? Define the goals of your blog in measurable terms and do a cost benefit analysis. If the cost is outweighing the benefit go back to the answer to question number 3.

Simple stuff right? I agree that it this material is easy to understand and it takes work to implement. If you are serious about using your blog to develop massive profits then here is the action plan:

1. Define the goal of your blog.
2. Outline a communication strategy.
3. Activate your blog. See previous issues of Blogging for Profits for guidance.
4. Start posting to your blog information consistent with your communication strategy.
5 Take action. Your content and writing will improve with practice.
6. Make a commitment to update your blog using a schedule that makes sense for your business.

Do you want help? My expertise is in building business profits. Email Me Now and tell me about your business. If I am confident I can help you make a lot more money and if you are committed to following my direction, you will make a lot more money. Guaranteed!!. This service is fee based and I will give you a quote when I have enough information to estimate the work.

Sincerely,
Steve Pohlit, Business Consultant
www.stevereports.com
www.stevepohlit.com
"Helping Business Make Extraordinary Profits Now! No Reports...Just Results"

P.S. In the next issue we will go more in depth with examples of how to use blogs to make a lot more money.

Coming Soon:
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